Branding mistakes on jackets & outerwear: the five we see most

The five mistakes

• Sizing the logo from the screen, not the garment — a logo that fills a phone screen swallows a chest.
• Printing on super-stretch fabric — the design distorts the moment the garment moves.
• Using a busy or textured face when a clean one is available.
• Ignoring the placement rules — logos over seams, pockets and reflective bands.
• Skipping the proof — then paying for a full run of a mistake.

Avoid them on jackets & outerwear

With 382 styles in this family there's a clean, mid-weight face for almost every logo. Ask us which one before you commit the run.

The styles we'd brand first

• adidas® Puffy vest from £64.50
• adidas® Women’s performance texture full-zip jacket from £61.00
• Asquith & Fox Men's Harrington jacket from £26.00
• Asquith & Fox Men's padded wind jacket from £30.00

Proof first, then production

Every run gets a digital proof, and we'll mock the placement on the actual garment so nothing is a surprise at delivery.