Logo placement on shirts: where the design earns its keep

The placements, ranked for workwear

• Chest-left — the safest, cheapest and most visible in a line-up.
• Sleeve — shows even under a hi-vis vest, adds a small per-unit cost.
• Back — the biggest face but the most expensive to cover.
• Collar — subtle, premium, and only works on smooth-neck styles.

What to avoid

On shirts, avoid printing over seams, pockets and reflective bands. A logo that wraps a seam will crack; a logo over a pocket creases.

Start with the right face

• Asquith & Fox Men’s cotton long sleeve Oxford shirt from £29.50
• Build Your Brand Checked flannel shirt from £29.00
• Build Your Brand Denim shirt from £33.00
• Craghoppers Expert Kiwi short-sleeved shirt from £31.50

The budget rule

Chest-left on a single colour is the value play. Add sleeve or back only when the brand needs the visibility — every position adds cost, not value.